Our e-commerce journey started with a simple idea: to make online shopping convenient and easy. Our journey began in 2013 with the establishment of online mall e-commerce company, a Palestinian Joint Stock Company that seeks to provide services to the Palestinian people by providing an electronic store selling all international and local products and brands at the best prices, special discounts at competitive prices and customer service available 24 hours a day. With a fast delivery service made up of a committed team of ecommerce lovers seeking to provide the best shopping experience. Their mission is to provide a wide range of high-quality products at competitive prices, with exceptional customer service including the latest fashion, modern technology or basic household goods. Over the years, our growth and development has always been, and our commitment to innovation and quality has helped us become a reliable destination for shoppers.

The expansion in the field of e-commerce and marketing through the online mall paved the way to increase customer satisfaction, accelerated growth and the search for new ideas to meet the wishes of the largest possible segment of the Palestinian society, so the beginning was to enter the clothing sector with the opening of the Turk Aven style company ( Turk wow ) in 2017, where it provides a wide variety of Turkish clothing.

With the continuation of our aspirations for a better future in the field of serving the idea of e-marketing and providing our services to our customers, the idea of completing services in the sector through supporting the sale with delivery service for products, hence the idea of establishing Optimus courier services in 2018 to later become the leading company with the widest experience and the largest in the field of logistics management and parcel delivery and collection, where the company includes highly experienced professional cadres to deal with customer requests with high professionalism, accuracy and attention to all details. Optimus company is characterized by the highest speed of parcel delivery and high accuracy, in all areas of Palestine, cities, countryside, Jerusalem, as well as areas of the Palestinian Interior, our branches are spread in Hebron, Bethlehem, Ramallah, Jerusalem, Nablus, Tulkarem and Jenin

To complement the expansion in the ready-to-wear sector and keep pace with the development in providing various services to customers in the Palestinian market, a new line for importing children's clothing was established during 2019 through the establishment of Davy dream company, where it offers a wide variety of children's clothing

Despite the challenges during 2021, the company has set a great ambition to achieve its aspirations in achieving its expansion to serve its goals of achieving excellence in serving its customers and leaving a positive imprint at every point of its journey, the idea was to establish pal tech hub as a company that combines technology and effective e-marketing strategies to provide advanced technological solutions to provide exceptional customer support and support for sales and delivery operations and the establishment of electronic systems that support companies to manage their resources CPRMS ( e-store management system ) will be developed during 2022 to provide accurate service to merchants and marketers and empower them from tracking products, stores and access For a wide segment of shoppers and marketers, this innovative solution has simplified operations, ensuring efficiency and accuracy in all marketing and sales processes . The Get HR Human Resource Management System has also been developed as a complete system for managing human resources and assets and monitoring them accurately and efficiently.

At the beginning of 2024, the company went to add a new experience to accomplish in the business and trade sector by entering the world of Health and beauty to highlight the idea of marketing medical cosmetic and health products through Rosemary health and beauty company and follow its development in this field by obtaining exclusive products to market in the Palestinian market with a focus on natural ingredients and sustainable practices.